How can I get revenue from the affiliate program?

You attract players to the 1win site, and we pay out profits according to your chosen cooperation model (RevShare or CPA). Your earnings depend on the quantity and quality of the traffic you have attracted.

What is the difference between RevShare and CPA?

Under the RevShare model, you get 50% of the total company profits from each player you refer for life from the start. We cover all commissions and operating costs ourselves. CPA payment is a fixed payout for each player who performs a targeted action. We set simple KPIs because we care about both your growth and ours.

How can I get a higher payout?

We're ready to make an individual offer to each webmaster. To do this, we need detailed traffic information, i.e. its source and volume. RevShare rates are increased on an individual basis after successful referrals with an initial rate of 50% GGR.

What is the payout frequency?

Every Tuesday we make payments for our RevShare partners. Active partners have access to payouts any time. For the CPA model, payments can be made any day. The CPA hold is 7 days.

Why choose 1win Partners?

Being an iGaming market leader, we offer a high and stable RevShare starter pay rate, individual CPA deals, and a product with high click2reg and reg2dep conversion on any traffic source.

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How to Get the Most Out of the 2026 FIFA World Cup

15 June 2026

The FIFA World Cup 2026 is set to become the biggest tournament in football history. For the first time ever, 48 teams will compete across 104 matches. With multiple time zones and a packed schedule, downtime will be minimal. For affiliates, that means 39 days of almost non-stop traffic.

We couldn’t ignore an opportunity like this. That’s why we’re launching 1win World Cup, a special campaign for our partners with exclusive merch and cash prizes up for grabs.

This guide will help you make the most of it.

Player Psychology: How to Convert World Cup Traffic

During the World Cup, bettors think differently. Forget dry statistics. Focus on emotion.

Patriotism
Players bet on “their” team even when the odds are against them. Segment your creatives by GEO. Running traffic in Brazil? Build the angle around a sixth world title. Argentina or Portugal? Lean into the “last World Cup” narrative for Lionel Messi or Cristiano Ronaldo.

The Live Betting Boom
No one wants to wait until the final whistle. Everyone wants fast emotions. In pre-landers, highlight instant bet settlement and 1win’s stability in Live betting.

The Accumulator Effect
Casual players love the idea of betting $5 and winning $500. Push 1win’s accumulator bonuses for this audience, including a total bonus of up to +600% on first 4 deposits.

Audience Psychology: 5 Key Segments and Funnels

To maximize ROI, you need to understand why each user opens the 1win sportsbook. Here’s a closer look at the main audience segments.

1. The Casual Player

These are people who place bets because everyone around them is talking about the tournament: at work, in bars, in group chats, and on social media. They are driven by FOMO. The result matters less than the feeling of being part of the moment.

Psychological trigger: involvement, entertainment, social status — having something to discuss with friends

Behavior: low individual stakes, but strong volume. They usually pick popular teams or simple outcomes, like the favorite to win

Funnel: broad targeting on Facebook, TikTok, Instagram → interactive pre-lander, such as a wheel of fortune, “score a penalty” mini-game, or “who will win the cup?” quiz → registration with a welcome bonus

This audience needs a gamified and extremely simple entry point.

2. The Big Win Seeker

This player sees sports betting less as a sport and more as a lottery ticket. The goal is simple: bet $5 and win $5,000.

Psychological trigger: greed, hope, belief in luck

Behavior: builds accumulators with 10–15 events. Usually loses, but keeps coming back for another shot

Funnel: influencer traffic, Telegram channels, TikTok tipsters → lifestyle-driven creatives and huge win screenshots with massive odds → ready-to-use promo code for bet insurance from 1win

Give this player a pre-built accumulator: “Just copy the bet and claim your bonus.”

3. The Bonus Hunter

A pragmatic audience that becomes active during major tournaments because they know bookmakers are giving away value.

Psychological trigger: profit, risk reduction, the feeling of being smarter than the system

Behavior: carefully reads promotion terms. Looks for free bets and no-deposit offers

Funnel: ASO, search ads, coupon websites → direct, benefit-first creative → landing page with bold typography: “GET A $10 FREE BET FOR SIGNING UP. NO RISK.”

The key here is transparency. Make it perfectly clear how to claim the bonus. If they sense a catch, they leave.

4. The Regular Analyst

For this player, betting is not entertainment. It is calculation. They were already active before the World Cup, but the tournament creates a new opportunity: bookmakers are flooded with casual betting volume, lines become less efficient, and value odds appear.

Psychological trigger: ego, profit, competition with the bookmaker

Behavior: avoids simple match-winner bets. Prefers narrower markets: yellow cards, individual foul totals, xG, possession, corners, and other statistics

Funnel: SEO, deep analytical articles, niche sports forums, expert Telegram blogs → content funnel with detailed match previews and non-obvious data → transition to 1win with a focus on wide market coverage, high limits, and fast withdrawals

This audience does not need emotion. It needs a reliable tool.

5. The Cross-Vertical Player

A huge audience segment that usually plays slots or bets on CS2 and Dota 2. During the World Cup, esports events often slow down, while casino content gets pushed into the background by the football media wave.

Psychological trigger: boredom, search for a familiar adrenaline hit in a new format

Behavior: may not understand football well, but is already comfortable with betting and gambling interfaces

Funnel: email and push campaigns to an existing gambling base → creatives that connect their world with football, such as football-themed slots leading into a sports bonus

Core message: “Your favorite teams are on break? Time to make the world’s biggest tournament work for you.”

Traffic Strategy: Step by Step

The biggest mistake an affiliate can make is using one setup for the entire tournament. Group-stage audiences and final-day audiences need completely different approaches.

Step 1: Group Stage

June 11–27

72 matches non-stop. This is the time to win with volume.

Timing is everything
Publish predictions 12–24 hours before key matches. Keep pushing your audience before and during the game: after the first half, after a goal, after a penalty is awarded, or during other high-tension moments.

Do not wait until the last 30 minutes before kickoff. By then, conversion drops significantly.

Focus on simple markets
Both teams to score, over totals, match winner. The simpler the condition, the faster the user deposits.

Build a habit
Publish “daily results” or “best accumulators for today.” Train players to visit your channels every day.

Step 2: Playoffs

From June 28

No more draws. The audience is already warmed up, and the average check starts growing.

Bigger deposits
Shift the focus to “team to qualify” and individual player totals for star footballers.

Emotional swings
Prepare push messages and creatives in advance for penalty shootouts, surprise eliminations, and dramatic comebacks.

Gaps between matches
Fill off-days with scenario-based content: future opponent analysis, bracket breakdowns, and tactical previews.

Step 3: The Final

July 19

This is the peak of betting activity. Major sports events bring additional audiences to the 1win platform and significantly increase betting volume. For players, this means more activity in the market, more attention on the line, and more opportunities to find interesting betting options.

Player Psychology on Final Day

FOMO
Everyone is talking about the match. People are betting, arguing, posting, and reacting. The user feels they have to be part of the event, and a bet becomes the easiest way to do it.

Irrational patriotism and star worship
If a team like Argentina or France reaches the final, many players won’t bet based on tactics. They’ll bet on Messi, Mbappé, or another superstar.

Lower fear threshold
Because this is the last match, beginner players make deposit decisions more easily. They are not thinking about long-term strategy. They want an instant adrenaline hit.

What to Highlight in Creatives

The battle of giants
Build creatives around the biggest star matchups. For example: “Vinicius vs Mbappé: who takes the trophy and the Golden Ball?”

Markets like “player to score” or “player to finish as top scorer after the final” can see huge demand. Emotional attachment to a favorite player is stronger than logic here.

Belief in the favorite
In the final, odds on a straight win may not be the highest, but casual players still want to pick a side. They are not calculating handicaps or Asian totals. They simply think: “I want France to win.”

Push the “tournament winner” market, including extra time and penalties. It is the easiest and clearest product for beginners.

Storylines and drama
Use comeback and revenge triggers. If the teams have met in previous finals or earlier in the tournament, amplify the tension: “Can France get revenge for the defeat?”

Step 4: After the Final

From July 20

The final whistle trap catches around 90% of affiliates. They stop pushing players after July 19.

That is a mistake. And it kills LTV.

How to Retain Traffic

Move users into club football
Did the player bet on Spain? Set up retargeting with offers for La Liga and European club matches, which return almost immediately.

Cross-vertical into casino
During gaps between tournaments, redirect betting traffic into 1win Casino. Use football-themed slots, crash games like Lucky Jet and Aviator, or live dealer games.

Reactivate remaining balances
Players often leave funds in their account after the tournament. An email campaign with a free bet for the new Premier League season can bring them back and trigger another deposit on top of the remaining balance.

Top Markets for Creatives

Bet Type	Best Audience	Creative Angle
Both Teams to Score	Beginners, casual players	No need to predict the winner. High tempo, easy to understand
Over Total	Emotion seekers	A bet on action. Perfect for video creatives with goals
Player to Score	Fans of specific footballers	Triggers Mbappé, Vinicius, and other star-player audiences
Team to Qualify	Regular bettors	A longer-term playoff bet that keeps the player engaged
Live Betting	All segments	Maximum excitement. Higher betting frequency per session means higher earnings

Best GEOs

Latin America
A historic passion for football. Strong national teams like Argentina and Brazil. High conversion potential, especially through local payment methods.

Canada and Mexico
Host countries. The home-field effect can drive unusual registration growth across Tier-1 and Tier-2 segments with strong LTV.

Europe
A high-value market. Statistical bets perform well here: corners, cards, individual totals, and more advanced markets.

Asia
Focus on countries whose national teams have qualified for the tournament. Patriotic sentiment is strong in this region and can be used effectively in creatives.

1win World Cup

To help you get the most out of this World Cup, we’re launching 1win World Cup with a total prize pool of $100,000.

The campaign is designed to reward partners who deliver the strongest results during the tournament. This is your chance to earn record payouts from your traffic and claim a major bonus on top.

Mechanics and Prize Pool

Registration is open to all partners, regardless of their cooperation model: CPA or RevShare.

To keep the competition fair, each model will have its own separate leaderboard with its own prize distribution:

1st place — $30,000
2nd place — $12,000
3rd place — $8,000

Extra Giveaways

Even if you don’t make the top 3, you still have a chance to win. We’ll randomly give away exclusive gifts and merch from 1win Partners among all campaign participants.

Everyone has a shot.

Product Support

We know conversion depends not only on your creatives, but also on how the product receives the user. During FIFA Season, 1win will run special product activities, tournaments, and free bets for players.

Your Action Plan

Prepare football-themed pre-landers and creatives.
Register for the campaign.
Launch traffic and make the most of the biggest football event of the four-year cycle.